Creative Content Strategist

Athletiverse is the sports-marketing company building the future of how athletes, teams, and sports brands measure and monetize their content. We do two things: AV, our creative agency arm that produces paid social and organic content for sports brands. And AVI, our AI analytics platform that allows teams to orchestrate their content analytics, partnerships, and market intelligence from one platform.

You'll own the creative strategy for a book of 4–6 sports brand and team accounts. You'll decide what creative to make next based on data and customer requests, you'll brief the contractors and influencers who make it, and you'll be the creative voice the client hears every week.

This is not a strategy-deck role. This is a data-in, creative-out, and constantly iterating based on the latest tech breakthroughs and AI updates.

Read the data and decide what's next. Pull creative performance from paid social, organic content, and AVI's attribution signals. Identify what's working — which hooks, formats, talent types, narratives — and write the brief for what to test next. You should be able to look at 10 ad variations and rank them by predicted performance in under 5 minutes.

Own the creative roadmap for your accounts. Each account gets a rolling creative plan that you build, defend, and adjust weekly based on results and client input. No one above you is writing it. You are the strategist.

Brief and manage the contractor + influencer network. Athletiverse has a creative content delivery team and a growing influencer/creator roster. You'll write the briefs, place the content orders, manage the back-and-forth, and eye-ball every piece before it ships to a client.

Run client creative reviews. Weekly or biweekly creative calls with each account — present what shipped, what performed, what's next, and why. Take inbound requests, push back when the data disagrees, ship when it agrees.

Be the connective tissue. Between client requests, performance data, content creators, and Athletiverse leadership — you're the seat that keeps all four in sync.

3–6 years as a Creative Strategist, Performance Creative Lead, Senior Content Strategist, or equivalent at a DTC/performance agency, UGC shop, or in-house growth team. You've personally run creative for paid social accounts spending at least $50K/month and you speak the language fluently: hook rate, thumb-stop ratio, hold rate, CTR, CPA, creative fatigue.

You have hands-on production experience. You've cut content in CapCut and you're proficient across the Adobe Suite (Photoshop, Premiere Pro, After Effects). You can jump into a project, fix a brief on the fly, and ship without needing an editor next to you.

You've briefed creators and editors before — not just managed projects. You know the difference between a brief that gets a usable hook and a brief that gets reshoots.

You write well. Your briefs are the reason the creative comes back right. Your client emails make a CMO feel confident and a creator feel respected.

You have taste, and you can defend it with data. You're opinionated about creative but humble enough to let the numbers correct you.

You've worked with international contractor pools or comfortable doing so — timezone-tolerant, clear communicator, no hand-holding required.

You love sports, or you're willing to learn the space fast. We're not asking for fans — we're asking for people who respect the audience and are dedicated to excellence.

A book of real accounts on day one, real budgets, real performance pressure. AVI data and attribution that most agencies can't access. A team that ships fast and tells the truth. Direct access to the CEO and the leadership team. Room to grow into a Head of Creative role as we scale. An additional opportunity within our vast network of over 400 team and brand owners.