For Properties For Brands Newsletter Careers Strategy Portal Sell inventory

00Athletiverse

Turn sports fans
into customers.

For brands and businesses ready to grow. We build sponsorships around the subcultures of sports—matching your customer goals with the right fans, content and experiences.

Partner as a brand Sell inventory

Athletiverse is the commercial OS for sports. Our promise: direct point-of-sale attribution from sponsored activations, connecting eligible reward purchases to your campaign, online and in person.

01 / ADVERTISER OBJECTIVE

Start with
your next
customer.

More store visits. More online purchases. More first-time customers. Whether you’re a business near a team or a national brand, we start with the outcome you want—and the people you need to reach.

THE GOALThe business result you want.

THE AUDIENCEThe fans most relevant to your brand.

THE PROOFA success measure agreed before launch.

Partner as a brand

PGA TOUR × CHIPOTLECONTENT PARTNERSHIP

PGA TOUR × Chipotle Hot Streak golf creative with partner logos and a score graphic

A story fans already follow.THE NEXT
CHAPTER.

HOT STREAK / AUDIENCE-LED ACTIVATIONA moment fans love.
A place for a brand.

Supplied partnership creative Illustrative application

Follow this example from content to redemption

Built for a business goal.Matched to a sports audience.

02 / AUDIENCE-LED PACKAGINGATHLETIVERSE

Local loyalty. Matchday rituals. Shared passions.

YOUR BRAND.
THEIR WORLD.

We match your brand to the subcultures of sports, then package the properties, content, channels and experiences around that audience.

PGA TOUR × CHIPOTLECONTENT PARTNERSHIP

A story fans already follow.THE NEXT
CHAPTER.

Supplied partnership creative Illustrative application

BUILT AROUND YOUR CUSTOMER

THE RIGHT BRAND. THE RIGHT AUDIENCE.FROM OPPORTUNITY TO OUTCOME ↓

03 / MEASURABLE ACTIVATION · MEDIA VALUE

Every brand.
Every appearance.
Accounted for.

AVI tracks your brand’s appearances and values the exposure against the advertiser rates you set. See what the activation delivered, then connect the commerce activity to attributed purchases.

ATHLETIVERSE INTELLIGENCECONFIDENTIAL SPORTS PROPERTY

AUG 8 – SEP 7, 2026 / INSTAGRAM Gemini logo

Gemini

Brand exposure, made visible.

$37,717.42

EARNED MEDIA VALUE (EMV)

1.8MViews on featuring posts

3Posts featuring the brand

Primary0%

Secondary100%

Background0%

Source: AVI Brand Value Report · Property name withheld.
EMV estimates media exposure value. It is not purchase revenue.

Gemini, Rolex and Juvenescence show supplied reporting with the property name withheld. BMW and Taco Bell are demos with sample figures. Brand-level exposure can overlap; figures should not be added together.

03 / MEASURABLE ACTIVATION · POINT OF SALE

From sponsorship.
To verified purchases.

Direct point-of-sale attribution connects eligible reward purchases to the activation that brought the offer to the fan. See where customers spent, online and in person.

ATHLETIVERSE / FAN REWARDS

YOUR FANDOM.
MORE REWARDING.

FAN REWARDS
CONCEPT CARD

From fan to customer.Verified redemption. Attributed to the campaign.

PROGRAM VISUALIZATION / NOT A LIVE PAYMENT CARD

AVI COMMERCE / SPONSORED REWARDS

Put the partnership
in their wallet.

A sponsor-funded reward. A branded Visa card. A reason for the right fans to shop with your business, online or in store.

Fans add their digital card to Apple Wallet on iPhone or Google Wallet on Android. Each redemption is an authorized transaction on a real payment network, attributed to the campaign.

SPONSOR FUNDEDMOBILE WALLETONLINE + IN PERSON

Partner as a brand Use where the card network and Apple Pay or Google Pay are accepted. Eligible merchants, campaign availability and reward terms vary by program.

PGA TOUR × CHIPOTLE / HOT STREAKILLUSTRATIVE EXAMPLE · SAMPLE DATA

The PGA TOUR × Chipotle Hot Streak creative shown in the opening inventory card — THE CONTENT THAT STARTED THE STORY.

FROM THE FEED TO THE RESTAURANT

A hot streak.
A reason to visit.

The objective: bring golf fans into the restaurant. Pair a moment they already follow with a relevant offer, then measure the exposure and attribute eligible reward purchases to the activation.

SAMPLE / EXPOSURE$48,000

Earned media value

Estimated value of the brand exposure. Not sales revenue.

SAMPLE / ACTION720

In-store redemptions

Illustrative completed reward uses, attributed to the campaign.

2,400 sample reward claims30% claim-to-redemption rate

01
The content earns attention.
A recognizable moment with the partner built into the creative.
02
The fan claims an offer.
A proposed tracked link or QR code connects the content to a reward.
03
The redemption closes the loop.
In this example, reward use at an eligible restaurant is connected back to the campaign.

04 / CONTINUOUS LEARNING

Learn what converts.
Put it to work.

Every campaign informs the next. Review audience response, media value and attributed purchases against the objective you set. Use that evidence to refine the audience, offer, creative and spend.

01 / AUDIENCE