Built forpartnership.
We bring sports properties and brands together to build partnerships that grow both businesses.
Creative, sponsorship intelligence and the right connections—working together through the commercial OS for sports.
SCROLL TO EXPLORELive across 40+ properties globally
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Your property.
A clear path to revenue.
Turn what makes your sport matter into something a brand can buy.
Find the right partners.
Match the opportunity to a brand’s customers, goals and place in your sport.
Agree the assets, owners and delivery plan.
Give partners a reason to stay.
Keep delivery connected and make the value visible, from the first activation to the renewal conversation.
01 / UNDERSTAND YOUR VALUE
There’s a business
around your sport.
We look across your content, audience, broadcasts and live experiences to understand what your property can offer brands. Together, we identify the opportunities you can deliver and the commercial story behind them.
One connected system, from the assets you build to the partnerships they support.
Sell inventory
CHAPTER.
A place for a brand.
Content. Audience. Broadcast. Live experience.
Make the value clear.
Make it buyable.
Creative, intelligence and the right connections. One connected system to build the business around your sport.
From your sport.
To your next partnership.
Explore how the work connects.
Build assets worth partnering with.
Creative gives your sport a consistent voice and turns the moments fans care about into opportunities a brand can join.
Shared audiences. Relevant categories. A reason to partner.
YOUR PROPERTY.
THE RIGHT PARTNERS.
We identify brands whose customers, priorities and ambitions fit your property. Then we bring the opportunity to the right people and help move the partnership forward.
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04 / DELIVER AND RENEW
Deliver the partnership.
Show the value.
A signed agreement is the start. We help coordinate the creative, activation and reporting so partners can see what was delivered and have evidence for the next conversation.
Keep the work connected.
Align assets, production, placements and live experiences around the agreed partnership plan.
Make performance visible.
Bring delivery records, content performance and relevant campaign results into a clear account of the partnership.
Build the next opportunity.
Use the evidence to review what worked, refine the package and support renewal discussions.
Sponsored rewards are one activation option within Brands & Experiential. Eligible purchases can be attributed online and in person, adding transaction evidence where the program supports it.
Sell inventoryTHE RENEWAL CONVERSATION / POWERED BY AVI
Every brand.
Every appearance.
Accounted for.
Give every partner a clear account of the value your property delivered. AVI tracks brand appearances and values the exposure against the advertiser rates you set—evidence your commercial team can bring into the next renewal conversation.
Explore the evidence behind a partnership.
Gemini
Brand exposure, made visible.
EMV estimates media exposure value. It is not purchase revenue.
Gemini, Rolex and Juvenescence show supplied reporting with the property name withheld. BMW and Taco Bell are demos with sample figures. Brand-level exposure can overlap; figures should not be added together.
05 / THIS IS WHAT IT LOOKS LIKE
Made for the feed.
Built for business.
The creative earns the attention. The integration gives a brand a place in it. Explore the work on both sides.
Unrivaled Basketball / Las Vegas Lights FC / World Fencing League / Intennse / & MORE
The thinking behind the work.
The plays we're making, the trends we're tracking, and the strategies shaping sports media.
2027 Sponsorship Framework Preview
Everything you need to know about Immersive Fandom.
Read edition
Best Buys: Part 1
Reviewing the best partnership returns across our network.
Read edition
The Sponsorship Pitch of the Summer: EVs
How rising prices and legal headwinds are setting the stage for savvy sports partnership teams.
Read edition06 / YOUR NEXT MOVE
Build partnerships
worth renewing.
Build the business
around your sport.
Bring us your content, audience, broadcasts and live experiences. We’ll help value the opportunity, package it, find partners and support delivery.
Sell inventory →FOR BRANDS & BUSINESSESMeet your
next customers.
Bring us your business objective. We’ll build the audience, sponsorship and activation around it—with purchases you can attribute.
Partner as a brand →